Landing Page Best Pactices

This is a summary from several posts on landing page best practices:

Ad copy must be connected to Headline of landing page

 

Disconnected-Headline

 

Content Structure 123

Motivation (e.g. Benefits), Ability (e.g. minimal distracting elements) and Trigger (e.g. Instant Download)

Landing-Page-Mistakes-messaging-for-funnel

Incentivize First Time Visitors

– 70%-80% are First Time Visitors

– offer a reason to talk to you

social incentive

Test, Test and Test

Landing-Page-Mistakes-Testing

Optimize the Thank You and/or Confirmation page

– move secondary CTAs such as social share to Thank You/Confirmation pages to reduce clutter and distractions on the squeeze/sales page

Landing-Page-Mistakes-Thank-You-Page

 

Have a SHARP Unique Selling Proposition (USP)

– Aligned to the sales copy of upstream ad (e.g. Google Adwords) and/or Call to Action (CTA)

– Consider breaking long headline with a smaller sub-headline

long headlines

 

Use Hero Shot or Video

– create original photo or video demo

– show it being used or context of use

– avoid cheesy stock photos as they tend to diminish trust

optimizepress 2 landing page

 

Highlight Benefits

– Highlight 3 to 7 benefits

– Use benefit based titles to resonate with target visitors needs or pain points

benefits based

 

Show Context of Use

 

Add Trust Elements

– Add social proofs such as testimonials from customers with customer photos

– Add logos of reputable companies or individuals using your product

trust elements

 

Use One, and only one Call To Action

Multiple CTAs will distract visitors

CTA

 

Use Exit Popup

– 70%-96% of the visitors abandoning your site will NEVER RETURN
– Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)

– Remember to use cookie to reduce the annoyance factor

Exit Pop

 

 

 

Source

Dangerous Landing Page Mistakes

Perfect Landing Page Recipe